In the first half of 2014, through the strong support and cooperation of dealers and friends, Shandong Hongyu Rubber Co., Ltd. achieved breakthrough development in terms of scale, efficiency and product quality, and maintained a healthy, steady and sustainable development momentum. At the same time, there are many deficiencies and problems in the initial stage of the company’s development, such as:
1. The uncoordinated and mismatched production structure and the demand of the sales market, resulting in the idle waste of some production equipment of the enterprise; Waiting waste caused by untimely supply of products urgently needed by dealers.
2. The interaction between dealers and enterprises is poor, resulting in the slow response of enterprises to market dynamics, the incomplete and targeted collection of market information, and the slow development of new specifications and new patterns.
3. The relationship between enterprises and dealers is relatively fragile. It is difficult to form a community of common growth and development only relying on the traditional and simple enterprise business relationship such as product, price and profit distribution.
In order to effectively solve the above problems, establish faster and more efficient marketing channels and platforms, create more standardized and standardized internal and external work processes, realize the rapid collection, transmission and sharing of effective market information, and formulate targeted and comprehensive marketing strategies and development plans, Shandong Hongyu Rubber Co., Ltd. will carry out the following work in a planned way in the second half of 2014.
1. Further improve the product specifications and models, reach the goal of 20 product specifications (10 with inner tubes and 10 without inner tubes) within the year, continuously design and develop new patterns through market recommendation of new patterns, and gradually enrich the product line.
2. Since August, the company will assist in organizing and holding regional business meetings in the form of product promotion or market promotion in key regions, encourage regional dealers to organize and hold them by themselves, and the company will provide corresponding policies, advertising and cost support, and arrange professional technicians and quality control personnel to provide technical support, Downstream tier 2 and Tier 3 dealers can be invited, generally about 50 people.
3. Further standardize the internal and external docking process, and improve the processing process of product quality problems fed back by the market. In order to facilitate the company to accurately, truly and timely understand the product quality information, in case of product quality problems, the dealer shall provide written basis and send it to the company’s after-sales personnel, who shall reply within three days after receiving the quality information feedback, so as to solve them quickly and efficiently.
4. According to the progress of the company’s ERP project, in order to meet the needs of enterprise business integration, 200 service ports will be reserved for the majority of dealers to enhance the interaction and information sharing between the company and customers, and truly achieve the development goal of mutual trust and win-win by building internal and external platforms.
5. Build a sales service platform through mobile website, wechat public platform, wechat group, QQ group and other carriers to realize timely and effective information exchange and sharing.
6. Establish sales service alliance. Through the design and production of customer nameplates of sales service alliance, optimize the resource allocation of all parties, jointly screen excellent dealers for common development with enterprises, and establish new business cooperation relations, including talent transportation and training, economic and product community, so as to truly create an integrated platform for enterprises and enterprises, jointly seize the market and win-win together.
With one heart, one mind, one development, coexistence, win-win and common prosperity.
Looking forward to the future, we will further strengthen communication, coordination and interaction with the majority of dealers, strive to improve and improve the quality of products and services, build and improve the enterprise business integration platform, and continue to uphold the cooperation concept of “long-term cooperation, mutual trust and win-win”, strengthen confidence, strengthen cooperation, common growth, common development and create brilliance!
