Facing 2023, when the foreign trade market is facing challenges, and the domestic economy recovers rapidly after the domestic epidemic situation is released, the tire sales in 2023, the domestic market will be a big bright spot. The demand for foreign trade tires has increased significantly. At the same time, Chinese tire manufacturers, especially those mainly engaged in foreign trade, are facing huge challenges.
Under such circumstances, the all-steel radial tire project of Shandong Hugerubber Co., Ltd. maintains a healthy, stable and sustainable development. Carried out effective practice and exploration in specific work.
Improve the level of sales and service, and personalize policies to benefit customers. The “product + service” sales model determines channel control and is the key to defending market share. At present, the company’s sales and service work has carried out the following practical, flexible and effective sales strategies: First, timely and moderate price negotiation, pricing, rebates, and preferential policies coexist to achieve a win-win cooperation between enterprises and businessmen; The second is to encourage dealers to sink their sales channels, provide corresponding guidance and cost support for customers on product quality, price, channel, market promotion, etc., and further deepen and refine the regional market structure and product structure; the third is to sort out the sales service process, establish and improve the sales service norms. According to the requirements of Hugerubber’s standard work method, the company’s sales service management system has initially formed the behavioral standards of each position through the detailed decomposition process. Through professional sales services, the added value of products is increased, thereby creating differentiated competition advantage.
Brand strategy promotes enterprise upgrading. After 26 years of ups and downs, Shandong Hugerubber Co., Ltd. has gradually moved from product management to brand management. It has continuously increased investment in brand cultivation and promotion. On the one hand, our company currently has 2 famous trademarks in Shandong Province, and has passed trademark registration applications in North America, Europe, Southeast Asia and other countries and regions.
Shandong Hugerubber Co., Ltd. adheres to the sustainable development path of “development innovation, platform sharing, growth linkage, and interest integration”, adheres to the quality policy of “no defect in product quality, no complaints about customer service”, and is positioned at scale, Synthetic development of differentiation, integration, and specialization, and at the same time establish market concepts, service concepts, honor concepts, and value concepts, serve customers wholeheartedly, strengthen cooperation with dealers on the enterprise-business integration platform, and develop together. Prepare for upcoming opportunities and challenges in the future.
